A couple of weeks ago, I got an email about a media tour I would not countenance. It was long haul and it was about fitness, so it would have entailed a lot of physical activity and early bedtimes. Although I enjoyed those things, I wouldn't have been desperate to spend a week with other people who liked them. But even as I was hitting delete, I started to think what that would really be like: being somewhere new, without anyone to accommodate except myself, without anything to do except exactly what I wanted. Plainly, it would be amazing. So I said “yes” and it turned out they meant the different Zoe Williams, the one who is a doctor and used to be a TV Gladiator, and is extremely fit already, and yes, in hindsight, that should have been clear all along.
So, without intending to and without going anywhere, I've entered the most rapidly expanding travel demographic: the female solo traveller, between 45 to 60. One tour operator reported that nearly half (46%) of their reservations are now people travelling alone, and 70% of those are women. They have families, they have hectic social lives, they have partners, their world is absolutely full with people they could go on holiday with – and that’s why they (we) need a holiday on their own.
The more adventurous the travel, the more people are undertaking it alone. People are big into hiking, biking, paddling, all the things that couples are unlikely to be aligned on in their enthusiasm. If anyone is also sick of taking teenagers to the world's marvels, just to watch them be on their phones and answer questions such as “how much longer do we have to be here?”, they are too discreet to mention it.
The real puzzle is why it’s taken so long to reach this point. My stepmother, who is totally modern in every way, would get detained before she’d go into a European restaurant on her own, and even though I mock her for this often, I must have had a trace of it myself, to be this old before it even came to mind to travel solo. Now I just have to go somewhere.
A seasoned business strategist with over 15 years of experience in digital innovation and enterprise consulting.